Our hero social series for Primark’s In Denim We Can campaign. What makes this campaign special, is it’s Primark’s first ever fully integrated campaign in the UK. It needed to represent diversity, self-expression, and celebrate our complex, multifaceted personalities. We brought Primark & Social Chain's vision to life with the help of four wonderful talent who each expressed the transformative power of Primark denim, from finding body confidence post-motherhood to celebrating what makes them different.
